Title: Associate Specialist, Marketing, India

Requisition ID: 66329

Date: Sep 23, 2024

Location:

Hyderabad, Telangana, IN

Department: Marketing

Description:

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?

There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.

We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.

JOB SUMMARY

In this role, you will be responsible for driving customer engagement within the marketplace through the development and deployment of promotional materials which highlight the differentiation of West products and services. This individual will combine creative, strategic, and tactical thinking with an analytical approach to systematically improve the development, coordination, and deployment of effective, compelling promotional materials and lead internal business processes to coordinate and integrate efforts across market units/product management/service priorities. They will also research key market trends and compile market reports on customer/product needs to help in the creation and deployment of marketing content.

Essential Duties and Responsibilities

Work closely with sales and customers to create demand and increase business
Coordinate with regional product management for better lead times and other processes.
Collect market insights using various pharma sites and share regularly with sales and other stake holders.
Work closely with marketing team to promote the product segments.
Work on marketing promotion plans for customer engagement like webinars/ seminars, Industry events, exhibitions/ digital campaigns etc.
Organize monthly review calls with stake holders for tracking of product growth.
Share monthly tracking reports and analysis.
Work on market data, do regular analysis and share product related insights. Analyse gaps through data and work with sales to bridge it.
Other duties as assigned

BASIC QUALIFICATIONS

Education
Education Level	Education Details	Required/ Preferred
Bachelor's Degree	with an emphasis in marketing or business administration or equivalent experience	Required
Master's Degree	MBA with an degree in marketing	Preferred

Work Experience
Experience	Experience Details	Required/ Preferred
3-4 years (Entry/Jr Assoc)	in product marketing, ideally in a B2B role selling technically complex products	Preferred

Preferred Knowledge, Skills and Abilities
KSAs
Strong analytical and project management skills
Self-driven, curious, and well-organized
Ability to work effectively and collaboratively within a team and coordinate efforts cross-functionally to achieve positive results
Excellent verbal communication, presentation skills, and writing proficiency
Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity
Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services
Proficiency in developing market messaging in line with Challenger principles and in support of customer journey
Ability to leverage technical data to support product claims through commercial content generation
Technical proficiency in managing collaborative work through digital platforms including Teams, SharePoint, MS Project and respective internal marketing tools to manage campaigns
Exercises wide latitude in determining objectives and approaches to critical assignments
Working knowledge of medical device regulations, ISO standards, and market trends on combination products
Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description
Able to comply with the company’s safety and quality policy at all times

Travel Requirements
Estimated Amount
10%: Up to 26 business days per year

Physical Requirements
Job Demand Classification		Details
Sedentary	☒	exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to life, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Additional Requirements
•	Must be able to communicate effectively, make quick decisions, interpret data, read & write, speak in front of groups, express & exchange ideas, understand direction and adhere to procedures

West embraces diversity and equality of opportunity. We foster an environment where all individuals are safe, treated fairly, valued and respected. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, disability status or other applicable legally protected characteristics. Where permitted by law, employment with West Pharmaceutical Services, Inc. or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of post-offer background screening and/or drug screening. 