Title: Market Research Intern
Exton, Pennsylvania, US
At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?
There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.
We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.
Job Summary
The role will contribute to West's vision of enhancing its global market intelligence program and improving the customer experience. The Market Research Intern will focus on the collection, analysis and reporting of structured and unstructured voice of the customer feedback in support of West’s Customer Experience (CX) Program. This will include use of CX tools such as Qualtrics for web survey design, quantitative data analysis, topic model training for unstructured feedback, and dashboard development. As a vital member of the team, you will work collaboratively within the team and with key stakeholders where necessary to translate data into appropriate and defendable insights.
Essential Duties and Responsibilities
Conduct primary and secondary research to gather data on West’s markets, customer preferences, and competitor products
Assist in the design, execution and management of surveys and other data collection methods to support market analysis efforts
Assist in import of structured and unstructured data sets into Qualtrics Customer Experience platform; including standard data cleansing techniques and appending of relevant account-level data where appropriate
Analyze and interpret data using statistical tools such as Excel, Qualtrics, Python and R to identify patterns, trends, and insights
Support design and development of dashboards, reports and presentations summarizing research findings and providing actionable insights
Ensure the accuracy and integrity of data used for reporting and analytics
Assist in automation of data collection and reporting processes to streamline workflows and improve operational efficiency
Document data processes and workflows, ensuring clarity and accessibility for team members
Support collaboration with cross-functional teams including marketing, sales, product management and Customer Success on their Customer Experience research needs
Support the Market Research Director and broader Market and Competitive Intelligence team in ad hoc research projects and contribute to team discussions and brainstorming sessions
Adhere to and reinforce West’s data governance, security, and privacy standards
Other duties as assigned
Education
Bachelor’s degree in progress in Marketing, Business Administration, Statistics, or a related field
Work Experience
0-3 years of experience in market research, data analysis, or a related field
Preferred Knowledge, Skills and Abilities
Experience with survey tools such as Qualtrics, SurveyMonkey, MS Forms, etc.
Experience with and data analysis tools such as Excel, SPSS, Python or R and/or data analysis and visualization within survey tools mentioned above
Experience in creating and managing data visualizations and dashboards
Experience with survey questionnaire design
Ability to communicate market research findings clearly to non-technical stakeholders
Strong problem-solving skills and attention to detail
Able to be aware of all relevant SOPs as per Company policy as they are related to the position covered by this Job Description
Able to comply with the company’s safety and quality policies at all times
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Travel Requirements
Physical Requirements
West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. If you have a special need that requires accommodation in order to apply to West, please send an email to Apply.Accommodation@westpharma.com. Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening and/or a pre-employment drug screening.