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Associate Marketing Manager, China

Requisition ID:  33521
Date:  Apr 10, 2021

Shanghai, Shanghai, CN

Department:  Marketing



Working at West means having an opportunity to work by the side of our patients and customers, our global team members and the communities in which we operate – which all help contribute to a Healthier World.


At West, we are by the side of patients. The work we do impacts patients’ lives each and every day – our products are a critical part of healthcare delivery and we are proud of the role we play to improve patient health. We work by the side of our team members. We come together as one global team to deliver for our customers and help them address their challenges. We are a diverse, close-knit community of professionals, where everyone has a voice and opportunity to learn and grow through mutual trust and respect. With a 95 year plus history, we have a track record for success, which includes reported sales of $2.14B in 2020. We serve by the side of our community. Giving back is in our DNA—our team members across more than 50 sites globally are involved with hundreds of charities that have special meaning to them through our West Without Borders team member-led giving program.


Job Summary:

To support the Strategic Marketing Director to develop and execute the segment marketing plan that is aligned to global and regional strategy. Guide and support functional teams like Sales, TCS and SA on high potential opportunity and strategic key customer with market insight and promotional events.  To develop business that will create great value for West.


Essential Duties and Responsibilities:

  • Develop and execute segment marketing strategies and plans in direct liaison with the global/ regional marketing team(s) for assigned products and services
  • Lead and conduct regular review of key customers and pipelines within the market segment(s) assigned to track progress, identify gaps/opportunities and to support the business growth with allocated resources
  • Responsible for market development activities of new products and services until transfer to Sales team
  • Identify trends in the pharmaceutical market that may impact West products and services
  • Identify market needs and recommend products and services to meet those needs
  • Stay abreast on competitive activities and market developments to recommend and implement actions of management
  • Manage all local promotional activities and materials (e.g. exhibitions, promotional samples, brochures)
  • Organize promotional technical seminars for identified target audience and ensure appropriate follow-up
  • Ensure the implementation of product plans
  • Develop and build close relationships with key customer contacts
  • Close collaboration with Sales, R&D and TCS teams to ensure successful implementation of marketing plans
  • Any other relevant duties and projects assigned


Education and Experience:

  • Bachelor’s degree or equivalent in Science, Pharmacy, Business and/or related disciplines
  • Minimum of 5 to 8 years of relevant B2B marketing experience in a multinational company serving the pharmaceutical, medical device, life science and/or related industry
  • Professional marketing credentials for non-business degree holders preferred
  • MBA from an internationally recognized university preferred, but not a must


Knowledge, Skills and Abilities:

  • Excellent English and Chinese language competency skills in both verbal and written forms
  • A go-getter and self-starter who is results oriented
  • Analytical and possesses the ability to work independently
  • Expertise and familiarity in digital marketing and e-commerce (preferably in a B2B setting)
  • Good rapport and negotiation skills with customers and other KOLs
  • Accurate judgment of business opportunities
  • Possess strong interpersonal and communication skills; is a team player
  • Able to be aware of all relevant SOPs as per Company policy as they are related to the position covered by this Job Description
  • Support and contribute in Lean Sigma programs and activities towards delivery of the set target
  • Able to comply with the company’s safety policy at all times
  • Able to comply with the company’s quality policy at all times.



  • Conscientiousness
  • Team player, quick learner
  • Self-driven, results oriented
  • Good interpersonal skills
  • Customer-oriented


Physical and Travel Requirements

  • 20%-30% of domestic, regional and occasional international travels







West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.  If you have a special need that requires accommodation in order to apply to West, please send an email to kimberley.eby@westpharma.com.  Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening and/or a pre-employment drug screening.

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