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Title:  Sr Director, Strategic Marketing, Services

Requisition ID:  54887
Date:  Aug 5, 2022

Exton, US

Department:  Marketing



Working at West means having an opportunity to work by the side of our patients and customers, our global team members and the communities in which we operate – which all help contribute to a Healthier World.


At West, we are by the side of patients. The work we do impacts patients’ lives each and every day – our products are a critical part of healthcare delivery and we are proud of the role we play to improve patient health. We work by the side of our team members. We come together as one global team to deliver for our customers and help them address their challenges. We are a diverse, close-knit community of professionals, where everyone has a voice and opportunity to learn and grow through mutual trust and respect. With a 95 year plus history, we have a track record for success, which includes reported sales of $2.14B in 2020. We serve by the side of our community. Giving back is in our DNA—our team members across more than 50 sites globally are involved with hundreds of charities that have special meaning to them through our West Without Borders team member-led giving program.


Job Summary:

A business leader responsible for developing robust growth strategies and marketing plans for Services and Solutions. Expand and promote West’s Services business, establishing West as a market leader in services and integrated product/service solutions by developing and implementing strategies (organic and inorganic), acting as a thought leader for West’s Services Business (both internally and externally), and working with all aspects of West’s organization to achieve participation and value growth within our customers’ product portfolio.


Essential Duties and Responsibilities:

Strategic Program Development and Execution

  • Drive creation of an overall strategy and strategic plan for the services business, and coordinate activities to ensure effective implementation and execution of these plans
  • Identify and support advancement of inorganic growth strategies, including 3rd party business models
  • Identify and define opportunities to expand the Services business based on economic and market trends, with new offering definitions and value capture models
  • Direct responsibility for development and execution of new offerings, including collaboration on insight development, offering definitions, pricing strategies, and execution models to meet defined business and financial objectives
  • Direct market research; identify, analyze, and interpret trends or patterns as foundation for Services growth strategies
  • Develop strategic business recommendations based on conceptual analysis and quantitative findings, utilizing multiple points of view and sources, including
    • Industry, customer & competitor trends that impact the current and future strategies
    • Demographics, prices, & distribution channels
  • Interpret data for benchmarking and forecasting of strategic initiatives
  • Proactively identify, define and solve problems that may impact the overall implementation and success of the Services strategies
  • Analyze customer data, purchasing trends, & campaign responses to evaluate effectiveness of marketing campaigns
  • Operates as an effective team member within the Services business, and interfaces with all relevant functions to ensure alignment


 Market Facing Program Messaging

  • Responsible for management of internal and customer facing program messaging and content
  • Work closely with sales teams to ensure effective execution of Services offerings and achievement of business objectives.  As needed, present programs to customers and market influencers





Segment Marketing and Communications

  • Maintain and enhance the overall West brand. Engage effectively and continuously with key stakeholders to generate insights as well as develop and validate product value, e.g.: Research; Customer Advisory Boards; External stakeholder interviews; and any other internal stakeholders
  • Collaborate with product management to ensure effective positioning, branding and communication of specific Services offerings and associated products, and drive activities where necessary to ensure success of Services strategies
  • Support communications and promotional plans to optimize the presence of West in the market, and with our customers
  • Ensure an effective web presence to support the Services business, and work with global communications to develop, maintain and enhance content
  • Develop digital and print materials/tools required to support regions/countries to effectively implement Services strategies.
  • Represent West at industry events as needed
  • Manage lead generation and conversion metrics
  • Performs other duties as assigned based on business needs


Basic Qualifications:

  • Education: Bachelor's in relevant technical engineering or business /marketing discipline, MBA preferred
  • Experience: 12+ years of experience of proven industry track record in Sales and/or Marketing


Preferred Knowledge, Skills and Abilities:

  • Prefer 5 plus years minimum related pharmaceutical and/or medical industry experience
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Convert market data and findings into strategic business recommendations through understandable tables, graphs, presentations
  • Ability to develop tools that will support Sales in product value demonstration and communication
  • Previous experience with offering and strategic plan development
  • Previous marketing experience gained within a multinational organization
  • Previous experience structuring and managing marketing programs in a B2B environment
  • Previous experience managing multidisciplinary projects through execution
  • Market research with strong analytical and presentation skills
  • Able to operate with significant autonomy; self-starter and a decision maker
  • Ability to prioritize and deliver high quality, accurate work within the required timeline
  • Interpersonal and influencing skills to foster collaboration and success in a matrix, global environment
  • Formulation and implementation of strategic direction
  •    Team player actively contributing to positive team spirit
  •    Excellent verbal and written communication skills
  • Self-organization, time management and prioritization skills
  • Excellent customer relationship management skills
  • Able to be aware of all relevant SOPs as per Company policy as they are related to the position covered by this Job Description
  • Able to comply with the company’s safety policy at all times
  • Able to comply with the company’s quality policy at all times


Travel Requirements:

  • Must be able to travel up to 10% of the time, including internationally


Physical & Mental Requirements:

  • Must be able to communicate effectively, speak in front of groups, express & exchange ideas and understand direction
  • Maintain the ability to work well with others in a variety of situations
  • Able to learn and apply new information or new skills
  • Ability to work in an office. May need to stand or sit for extended periods of time
  • Communication, quick decision making, interpreting data, reading, or writing - must be able to express or exchange ideas with team members
  • Must be able to understand direction and adhere to established procedures
  • Read and interpret data, information and documents
  • Must be able to multi-task, work under time constraints, problem solve, and prioritize
  • Ability to make independent and sound judgments
  • Demonstrates enthusiasm, takes accountability and drives for results



  • Non-US only where required for certain levels









West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.  If you have a special need that requires accommodation in order to apply to West, please send an email to  Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening and/or a pre-employment drug screening.

Nearest Major Market: Philadelphia

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